As the festive season of Eid Al Adha approaches, Saudi Arabia becomes a hub of celebration, welcoming pilgrims for the sacred Hajj journey. This time of year is steeped in traditions of reflection, sacrifice, and generosity. An integral part of these traditions is the use of fragrances, which are used to honor guests and create lasting memories. In line with this, Ahmed Al Maghribi Perfumes, a luxury perfume brand, is launching a campaign that embodies these values. The campaign will showcase new products, curated sets, and seasonal offers across its extensive range of perfumes, oud, fragrance oils, and home fragrances.
Originating in the UAE, Ahmed Al Maghribi Perfumes has grown into a well-known brand throughout the GCC and beyond, now reaching a global audience. With over 190 stores, the brand is celebrated for its ability to blend Arabian heritage with contemporary styles. Its product range includes Dehn al Oud, concentrated oils, home fragrances, and meticulously prepared perfume gift sets. As demand for perfumes in Saudi Arabia rises during Hajj and Eid, Ahmed Al Maghribi is making its products easily accessible through both retail locations and online platforms, enabling customers to purchase perfumes with ease.
This season, the brand is introducing Flower Gris, a new fragrance that captures the essence of the period. The fragrance opens with a clear, soft profile, developing into a steady trail suitable for daily use and gatherings, reflecting an emphasis on longevity without being overpowering. In addition, Dulook, a recent release, offers a connection between traditional and modern elements, with a clean finish that is characteristic of the finest Arabic perfumes.
One of the highlights of the season is the YA HAAJJ gift set, crafted as a gesture of appreciation for those returning from Hajj. Available online, this set is part of a broader selection of perfume gift sets designed for Eid visits, family gatherings, and spiritually significant gifting moments. The collection also includes the Safa Marwah, Ya Taibah, and Labbaik gift sets, each inspired by the Hajj journey’s importance and containing a mix of premium perfumes, oud, bakhoor, and concentrated oil for a comprehensive fragrance experience.
To mark the season, Ahmed Al Maghribi is offering up to 40 percent discounts on selected items available through both stores and online channels. These offers cater to the increased interest in perfumes during this period in Saudi Arabia, ensuring affordability without sacrificing quality. Customers can explore a wide selection of long-lasting perfumes suitable for gatherings, travel, and daily wear, reflecting the brand’s dedication to providing the finest Arabic perfumes. According to a senior executive at Ahmed Al Maghribi, the campaign aims to make luxury accessible while preserving tradition, offering products that are easy to gift and meaningful to receive, rooted in the brand’s commitment to quality and heritage.